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ERIC Number: EJ1138662
Record Type: Journal
Publication Date: 2017
Pages: 9
Abstractor: As Provided
Reference Count: 39
ISBN: N/A
ISSN: ISSN-0095-8964
Using Emoticons to Encourage Students to Recycle
Meng, Matthew D.; Trudel, Remi
Journal of Environmental Education, v48 n3 p196-204 2017
Uncovering inexpensive, simple techniques to encourage students to act in a pro-environmental manner is of critical importance. Through a four-week field study at a large, environmentally focused elementary school, it was found that placing negatively valenced emoticons (i.e., red frowny faces) on trash cans increased the proportion of recycled material from 22% to 44%. Subsequently, through a controlled laboratory study at a recognized "green" university, it was found that the negatively valenced emoticon increased the percentage of students who recycled their provided paper from 46% to 62%. Therefore, using emoticons as a complement to existing environmental education may be an easily implementable technique to positively change the recycling behavior of both older and younger students.
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Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Education; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania