The Small Retailer and His Problems.

Burstinger, Irving

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ERIC Number: EJ113851

Record Type: Journal

Publication Date: 1975

Pages: N/A

Abstractor: N/A

ISBN: N/A

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The Small Retailer and His Problems

Burstinger, Irving

Journal of Business Education, 50, 6, 243-5, Mar 75

This study, through personal interviews, collected data on small retailers for three purposes: (1) to provide informative insights into small-scale retailing in New York City, (2) to explore retailers' opinions as to why customers shop at their stroes, and (3) to ascertain the more common problems experienced by retailers. (Author/BP)

Descriptors: Business, Data Collection, Interviews, Merchandise Information, Merchants, Occupational Information, Problems, Retailing

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Identifiers - Location: New York (New York)

Grant or Contract Numbers: N/A