An investigation into the recalled reading of 31 environmental educators has uncovered a potential link between early reading and pro-environmental attitudes. The recalled books are not only from the recognised "reminiscence bump" of adolescence and early adulthood, but there also appears to be a spike in recall of books within the 8-11-year reading age group. This 8-11-year age group, also known as middle childhood is recognised within other disciplines as being an influential or significant time for learning. The discovery of these earlier memories from stories and their ongoing influence highlights the potential of incidental learning and pre-adolescent attitude formation.