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ERIC Number: EJ1138103
Record Type: Journal
Publication Date: 2017
Pages: 19
Abstractor: As Provided
Reference Count: 40
ISBN: N/A
ISSN: ISSN-0790-8318
Examining Multiple Readings of Popular Culture by ESL Students in Hong Kong
Luk, Jasmine; Hui, Diane
Language, Culture and Curriculum, v30 n2 p212-230 2017
The integration of popular culture into English language learning has recently been formalised in the Hong Kong New Senior Secondary curriculum, with the development of critical reading indicated as one of the key objectives. Whether and how students respond to popular culture texts is, however, under-researched. The present paper reports findings from a study that investigated how a group of 33 senior secondary (Grade 11) students from three schools representing different levels of academic performance in Hong Kong conducted reading of an authentic print English advertisement. In small groups, the students articulated in Cantonese, their first language, an analysis of the text including its purpose, target audience, and intended impacts. Insights from Stuart Hall's three major decoder positions (dominant reading, oppositional reading, and negotiated reading) were drawn on to conduct a qualitative content analysis of the students' reading. The findings showed that three-quarters of the students irrespective of their English proficiency levels displayed evidence of critical consumption of the text, but many seemed to have constructed oppositional or negotiated reading positions due to their failure to appreciate linguistic creativity, and spontaneous evaluation of the visual images. The authors argue that language curricula in schools should strengthen students' critical multimodal literacies.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Secondary Education; Grade 11; High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Hong Kong