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ERIC Number: EJ1137885
Record Type: Journal
Publication Date: 2017-May
Pages: 3
Abstractor: As Provided
ISSN: ISSN-1045-1595
A Model of Sustainability for Professional Organizations: Using a Learning Management System to Offer Continuing Education
Sparrow, Gregory S.
Adult Learning, v28 n2 p79-81 May 2017
Professional membership organizations have long maintained their exposure and revenue stream through a variety of traditional avenues, most notably memberships, sponsored conferences, and professional journals. The synergy of this three-tiered model has depended on a certain enhanced status derived from membership benefits and proprietary information that can be marketed separately to non-members. Given the recent threats to this model due to the advent of the Internet, I present an example of an organization--International Association for the Study of Dream (IASD)--which has harnessed its annual conference assets to create an online continuing education program with the help of a learning management system, Moodle. I chose this organization not only because I have been involved in this project but also because I believe IASD is one of the first membership organizations to successfully create this "fourth tier" of outreach and revenue generation.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A