Professional membership organizations have long maintained their exposure and revenue stream through a variety of traditional avenues, most notably memberships, sponsored conferences, and professional journals. The synergy of this three-tiered model has depended on a certain enhanced status derived from membership benefits and proprietary information that can be marketed separately to non-members. Given the recent threats to this model due to the advent of the Internet, I present an example of an organization--International Association for the Study of Dream (IASD)--which has harnessed its annual conference assets to create an online continuing education program with the help of a learning management system, Moodle. I chose this organization not only because I have been involved in this project but also because I believe IASD is one of the first membership organizations to successfully create this "fourth tier" of outreach and revenue generation.