Halfway through September 2016--roughly a year after the contest was launched--"XQ: The Super School Project" announced its 10 high school design-team winners at a "Facebook Live" event in Washington, D.C. Originally intended to result in just five winners, the XQ project was open to anyone who thought that they could revolutionize the American high school experience. Teams of educators and experts came together from around the country to create new high school designs for the competition. The 10 winners included both charter-school models and district schools, and also presented a mix of familiar schools and themes along with some surprises. In tackling high school reform, the XQ team was pushing against some of the largest and most stubborn problems in American education. The project's focus on individual school models represented a significant break from recent philanthropic thinking. One salient focus among the cohort of winners was education technology, which figures prominently in the current trend toward "personalized learning." Other proposals were more focused on project- and inquiry-based learning. Some wanted to create or expand new schools. XQ supporters are hoping that some years from now these 10 schools, and maybe others, will be reaping great results. The overarching ambition of the project sponsors is to raise awareness and bring new energy to the broader high school reform effort--to stoke interest in reinventing our century-old model. In the end, XQ might be better known as a broader advocacy effort aimed at reinventing secondary education rather than as a discrete attempt to develop new-look high school models.