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ERIC Number: EJ1137638
Record Type: Journal
Publication Date: 2017-Mar
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0736-8038
Reaching At-Risk Families through Mobile Phones: Successes from the Text4baby Program
Bushar, Jessica; Pirretti, Amy
ZERO TO THREE, v37 n4 p25-32 Mar 2017
Reaching at-risk families with health and development information and connecting them to resources during pregnancy and throughout early infanthood remains a challenge for many health and early learning and development initiatives. This article showcases strategies used by Text4baby--a free mobile health program for pregnant women and mothers--to reach and engage Medicaid and uninsured populations through expanded content and outreach, including working with Medicaid agencies and health plans to support direct and opt-in enrollment. This article serves as a guide for others wishing to expand efforts to increase reach and engagement of hard-to-reach populations using mobile phones.
ZERO TO THREE. 1255 23rd Street NW Suite 350, Washington, DC 20037. Tel: 800-899-4301; Tel: 202-638-1144; Fax: 202-638-0851; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Oklahoma; New York; Florida; California
Grant or Contract Numbers: N/A