ERIC Number: EJ1137444
Record Type: Journal
Publication Date: 2017-Apr
Abstractor: As Provided
Reference Count: 110
Three Forms of Neuro-Realism: Explaining the Persistence of the "Uncritically Real" in Popular Neuroscience News
Gruber, David R.
Written Communication, v34 n2 p189-223 Apr 2017
Neuro-realism is a widely cited concept describing a textual phenomenon in popular science news wherein brain research uncritically validates or invalidates the "realness" of particular beliefs or practices. Currently, no research on neuro-realism examines the variable rhetorical roles of such statements, that is, how they support specialized arguments or enhance social functions across genres of public communication. This article details the nuances of neuro-realism, arguing that neuro-realism is much more than a singular textual phenomenon but a flexible rhetorical vehicle manifesting in at least three forms: commonsense, judicial, and rational. Each form serves a larger argumentative purpose, and each can be consistently linked to a popular news subgenre, illuminating how neuro-realism's stunning lack of criticality proves permissible and reproducible in popular science publications.
Descriptors: Brain, Neurosciences, Scientific Concepts, Misconceptions, Mass Media Effects, Figurative Language, Discourse Analysis, Scientific and Technical Information, News Reporting, Popular Culture, Journal Articles, Content Analysis, Internet, Coding, Interrater Reliability, Rhetoric, Bias
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Publication Type: Journal Articles; Reports - Research; Information Analyses
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