A national student competition problem in business intelligence (BI) is considered to foster an understanding of this competition and of the underlying case study problem used. The focus here is two-fold. First, is to illustrate this competition, and second, is to provide a case problem that can be considered for use in various information systems courses. This case problem utilizes a commercially available, hosted software application that includes a rich econometric data set. The data are accessed using spatial queries and produce more than four dozen views of the data through predefined reports. Once the queries occur, the data can be analyzed further with other BI tools that include Microsoft Excel. The case problem requires this analysis of external business data to furnish information for business decision making. This NCC competition and its case problem approach have been successful for the past four years. Clearly, the experience of this competition can be applied to case-based, experiential learning in information system courses that include a BI component. This usage of the competition problem has been found to work well in several of these courses and should be considered by others for similar courses.