One of the key tasks of the university in the 21st century is to nurture visually literate students in the information age. Given that we live in a very highly visualized world, it is increasingly important that students are educated as critical viewers who are able to respond to visual images in an analytical and selective manner. The education of critical viewers starts with art teachers who appreciate and understand the embedded value of imagery within cultures, cultural differences, students' knowledge and experience, critical thought, and reflection. The creation of progressive models in art teacher education that connect art and everyday life can help achieve this goal. One vehicle that may help teachers arrive at this goal is visual culture. This study explores the state of art education in Turkey as revealed by pre-service art education university instructors, and the potential of incorporating visual culture studies in pre-service art education in Turkey. It examines the instructors' perceptions of visual culture, popular culture, and its impact on society.