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ERIC Number: EJ1136648
Record Type: Journal
Publication Date: 2012-Dec
Pages: 11
Abstractor: As Provided
ISSN: EISSN-1545-679X
Will Computer Engineer Barbie® Impact Young Women's Career Choices?
Martincic, Cynthia J.; Bhatnagar, Neelima
Information Systems Education Journal, v10 n6 p4-14 Dec 2012
Controversy and fanfare accompanied the announcement in 2010 by Mattel, Inc. of the Barbie® doll's 126th career--computer engineer. Even though women have been and still are in a minority in the information technology (IT) and computer science (CS) fields, enough women voted for the computer engineer as the next career for Barbie® on Mattel's website that it won the overall vote, while the winning choice voted for by young girls was news anchorwoman. The discrepancy resulted in Mattel producing Barbie® dolls in both careers. This paper reports the results of a survey completed by women in the IT and CS fields regarding their attitudes about and purchases of Computer Engineer Barbie®.
Information Systems and Computing Academic Professionals. Box 488, Wrightsville Beach, NC 28480. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania
Grant or Contract Numbers: N/A