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ERIC Number: EJ1136356
Record Type: Journal
Publication Date: 2017
Pages: 9
Abstractor: As Provided
ISSN: ISSN-8756-7555
Be My Guest: A Survey of Mass Communication Students' Perception of Guest Speakers
Merle, Patrick F.; Craig, Clay
College Teaching, v65 n2 p41-49 2017
The use of guest speakers as a pedagogical technique across disciplines at the college level is hardly novel. However, empirical assessment of journalism and mass communication students' perceptions of this practice has not previously been conducted. To fill this gap, this article presents results from an online survey specifically administered to such students (N = 545) at a large public research university and a small liberal arts college. Results of statistical significance indicate that inviting a guest speaker is most valuable to students when the speaker comes from the industry and interacts face-to-face with the audience through personal examples and career tips rather than a formal slide-based lecture. Finally, this article contributes to and expands upon previous literature by offering a set of recommendations for the use of guest speakers in journalism and mass communication curriculum.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A