ERIC Number: EJ1136295
Record Type: Journal
Publication Date: 2012
Abstractor: As Provided
Identifying the Essential Elements of Effective Science Communication: What Do the Experts Say?
Bray, Belinda; France, Bev; Gilbert, John K.
International Journal of Science Education, Part B: Communication and Public Engagement, v2 n1 p23-41 2012
Experts in science communication were asked to identify the essential elements of a science communication course for post-graduate students. A Delphi methodology provided a framework for a research design that accessed their opinions and allowed them to contribute to, reflect on and identify 10 essential elements. There was a high level of agreement among these experts that the audience comes first, and their statements signalled the importance of developing empathetic skills to engage an audience. Science communication courses should focus on the audience and how to access their needs, priorities and imagination. They signalled a need for dedicated science communication courses where students need to develop a broad understanding of the scientific and social issues rather than narrowly focusing on technical media skills development.
Descriptors: Foreign Countries, Information Dissemination, Technical Writing, Scientific and Technical Information, Best Practices, Instructional Design, Graduate Students, Delphi Technique, Expertise, Audience Awareness, Empathy, Science and Society, Online Surveys, Communication Skills, Skill Development, Communication (Thought Transfer), Social Theories, Empowerment, Trust (Psychology), Audience Participation, Likert Scales
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: New Zealand
Grant or Contract Numbers: N/A