This study investigates the extent to which South Africa has strategically marketed its educational services and positioned itself as the educational hub of Southern Africa. The analysis reveals that South African universities' export of higher education services has been modeled in line with three of the four modes of supply identified in World Trade Organisation's (WTO) General Agreement on Trade in Services (GATS). The country has utilized three modes modes of supply; cross-border supply, consumption abroad, and commercial presence, and as a result it has become the educational hub of Southern Africa. South Africa is competent in most education attraction factors hence the reason why it is the educational hub for Southern Africa. South Africa universities offers internationally recognised academic qualifications, is highly rated in terms of local availability of research and training institutions, quality of scientific research institutions, quality of overall infrastructure and institutions. The study further provides some policy suggestions as to how best South Africa and SADC countries can improve their respective higher education laws, regulations and strategies in order to attract more foreign students into their respective universities. Some of the possible regulations to enhance enrolment of regional citizens in the universities of member states includes are allowing students on study permit to also work in the country of study whilst studying without having to get a separate work permit, harmonising recognition of educational qualifications across the region thus making it easier for potential students from one regional country to apply and be accepted at a university in another country, and introduction (or increasing) of flexibility in studies for instance, through block release where students come for a limited period for face-to-face tuition.