A Multitrait Multimethod Analysis of Four Attitude Assessment Procedures.

Jaccard, James; And Others

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Peer reviewed

ERIC Number: EJ113602

Record Type: CIJE

Publication Date: 1975

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A Multitrait Multimethod Analysis of Four Attitude Assessment Procedures

Jaccard, James; And Others

Journal of Experimental Social Psychology, 11, 2, 149-54, Mar 75

The purpose of the present investigation was to examine the relative reliabilities and validities of the Lijkert, Thurstone, Guilford, and semantic differential techniques using a multitrait-multimethod paradigm with theoretically uncorrelated attitude objects. (Author)

Descriptors: Attitude Measures, Psychological Studies, Research Methodology, Social Psychology, Tables (Data)

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