A Decision Making Analysis of Persuasive Argumentation and the Choice Shift Effect.

Vinokur, Amiram; And Others

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Peer reviewed

ERIC Number: EJ113601

Record Type: CIJE

Publication Date: 1975

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A Decision Making Analysis of Persuasive Argumentation and the Choice Shift Effect

Vinokur, Amiram; And Others

Journal of Experimental Social Psychology, 11, 2, 127-48, Mar 75

A subjective expected utility (SEU) decision-making analysis was performed on the content of arguments generated by subjects privately or during group discussion in response to choice-dilemmas shown to shift toward risk and caution. (Editor)

Descriptors: Content Analysis, Decision Making, Persuasive Discourse, Research Methodology, Shift Studies, Social Psychology, Tables (Data)

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