Population education is one of the strategic measures to encourage giving birth in low-fertility Serbia. The expected result is that such education may have an effect on reproductive intentions and overall people behavior. This study explores the thoughts about reproduction of three different student groups from the University of Belgrade, whereas their specific knowledge about demography ranges from basic to very good. The intention was to clarify whether awareness and knowledge about demographic problems change attitudes on reproduction of future highly educated people. The study was performed via a survey that was conducted among: Demography students, who have studied demographic phenomena for at least 3 years, students who have taken only one course in demography during their studies and students who have not acquainted themselves with demographics throughout their studies. It is based on the students' views of ideal, desired and expected family size, on an evaluation of factors that affect reproduction, on identifying other beliefs relevant for future reproduction, as well as on a discussion with Demography students. Demographic education did not show to be an essential factor of differentiating reproductive norms of students. "Collective rationality" and a reflection of the economic crisis on reproductive intentions are dominant student responses.