A simulated academic career was combined with inquiry-based learning in an upper-division undergraduate mathematics course. Concepts such as tenure, professional conferences and journals were simulated. Simulation procedures were combined with student-led, inquiry-based classroom formats. A qualitative analysis (ethnography) describes the culture that emerged within the simulation during a pilot test. A discussion follows evaluating the potential for career simulations to invite students to consider graduate studies and academic careers in the STEM disciplines.