The present world is in a moral crisis and it seems as though educational institutions experience both challenges and enormous behavioural problems. Statistics prove that there is a drastic decline in morals, values, standards, ethics, character and behaviour and schools, where colleges and even universities seem to indulge in crisis after crisis. It is perceived that behavioural problems such as substance and drug abuse, violence, theft, vandalism, bullying, aggression, immorality, examination fraud, amongst others, are increasing among students. The goal of this article is to determine how college students' lives are influenced by involved role-players in character-development and in character-building. Value and character education provides the building blocks for the inherent preservation of a healthy society. It is the art of life that keeps the environment friendly, free and safe, allowing earth's inhabitants to work, live and play together in peace. The influence of relevant role-players and institutions with regard to values and character-development are likely to be able to ensure the provision of a successful life and future for South African college students. The conclusions arrived at in this research indicate parents, lecturers and other specific individuals to be important role-players when it comes to character-development and character-building.