Despite the growing integration of social media in their personal and professional lives, many faculty remain uncertain about its application to the classroom. One barrier for the adoption of social media as a learning tool is continued uncertainty about effective practices and successful use cases. Anchored in a specific course implementation and informed by reflections of faculty, teaching assistants, student feedback, and relevant literature, this article offers recommendations for implementing social media as a learning tool. We highlight key principles of social media as guideposts for practitioners to determine if and how to incorporate social media in their classroom.