Branded chains dominate sections of commercial hospitality provision; however, the vast majority of firms in the sector are micro businesses employing 10 or fewer staff. In fact, most are so small as to employ no permanent staff. In many cases, those running these businesses are not classic entrepreneurs driven by a need to maximise profits and build a business empire. Actually, many are best described as lifestyle entrepreneurs, their key motives are more associated improving their quality of life. This paper reports on the owners of a significant sample of Blackpool hotels. For most, this is their first entrepreneurial venture.