ERIC Number: EJ1133662
Record Type: Journal
Publication Date: 2017
Abstractor: As Provided
Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value
Albert, Amanda B.
Journal of Library & Information Services In Distance Learning, v11 n1-2 p237-250 2017
Five years ago the Association of College and Research Libraries published "The Value of Academic Libraries" report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.
Descriptors: Advocacy, Library Role, Academic Libraries, Institutional Advancement, Public Relations, Value Judgment, Needs Assessment, College Faculty, Distance Education, Online Courses, Library Research, Use Studies, Library Services, Library Materials, Surveys
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Georgia
Grant or Contract Numbers: N/A