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ERIC Number: EJ1133406
Record Type: Journal
Publication Date: 2017
Pages: 14
Abstractor: As Provided
Reference Count: 56
ISBN: N/A
ISSN: ISSN-0305-7925
The Analytic Hierarchy Process of the Decision-Making Factors of African Students in Obtaining Higher Education in the United Arab Emirates
Ahmad, Syed Zamberi; Hussain, Matloub
Compare: A Journal of Comparative and International Education, v47 n2 p163-176 2017
The mobility of African students beyond national territories has become common worldwide. However, the underlying reasons motivating students to leave their countries of origin in pursuit of higher education in other developing nations and why these factors are important have not been fully explored. This study attempts to explore why and how African students travel to the United Arab Emirates for higher education. A push-pull factor theory of the international student's choice of destination is developed to identify factors influencing the choices made by these students. The analytic hierarchy process is used to examine the relative importance of these factors. The findings of this quantitative study indicate that learning environment and geographic proximity are the two most important factors for African students, while other factors have a moderate impact. The findings contribute to a deeper and more comprehensive understanding of the needs and choices of existing and potential students from this continent, with a view to applying a segmentation approach to attract these students.
Taylor & Francis. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Arab Emirates; Africa