The main objective of this article is to present and describe two multimedia experiences carried out during two practice groups in the Journalism and Audiovisual Communications program. Thirty students participated in Experience A during 14 teaching sessions, and the experience required each student to record a 3-minute interview of someone newsworthy within academia and, then, create a short documentary piece of up to 5 minutes. Experience B focused on content curation using "Storify," and the ultimate goal of the practice exercise was to produce a story from different multimedia contents found within the platform. A SWOT analysis after integrating both experiences revealed that, although students were willing and motivated to use new technologies and produce audiovisual content, they also showed low motivation to work in groups, scant prior knowledge of the medium, and a lack of adaptation to complex situations. As such, the researchers conclude this type of experience can be valuable as the convergence of content and skills in audiovisual and journalistic settings responds to the courses' demands and facilitates their adaptation to the EHEA requirements. [This paper was presented at the "Jornadas Internacionales de Innovación Universitaria" ("JIIU") (International Conference on Innovation in Higher Education) (10th, Villaviciosa de Odón Campus, Universidad Europea de Madrid, Spain, July 11-12, 2013).]