The purpose of this study was to investigate, by means of quantitative research methods, District Education Officers (DEOs) perceptions regarding the behavioral characteristics of effective secondary school principals. The major findings were based on the results of the eight interviews conducted with DEOs. In an effort to determine the findings, the research worked with the data, organizing it, breaking it down question by question, interview by interview, then synthesizing it searching for patterns of responses. It was noted that DEOs value common aspects of the principal's role differently and to avoid degrees. If the principalship is about leadership and effective leadership is defined differently by different people, then what an effective principal does may be viewed differently.