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ERIC Number: EJ1132670
Record Type: Journal
Publication Date: 2013
Pages: 16
Abstractor: As Provided
Reference Count: 23
ISBN: N/A
ISSN: ISSN-0018-1609
Tweet Sensations: Investigating the Potential Use of Sentiment Analysis in Higher Education in the UK
Johnes, Geraint
Higher Education Review, v45 n2 p61-76 Spr 2013
Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses.
Tyrrell Burgess Associates. 34 Sandilands, Croydon, CRO 5DB, UK. Tel: +44-2086-561770; e-mail: subscriptions@highereducationreview.com; Web site: http://www.highereducationreview.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom