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ERIC Number: EJ1132663
Record Type: Journal
Publication Date: 2017-Mar
Pages: 16
Abstractor: As Provided
ISSN: ISSN-1077-6958
Does Gender and Professional Experience Influence Students' Perceptions of Professors?
Tindall, Natalie T. J.; Waters, Richard D.
Journalism and Mass Communication Educator, v72 n1 p52-67 Mar 2017
Grounded in literature stemming from higher education research, this study examines how students evaluate public relations educators by gauging their perceptions of the professors' professional competency, professorial warmth, course difficulty, and industry connectivity. Using an experimental design, students (N = 303) from four U.S. universities reviewed syllabi for the introductory public relations course to test whether an instructor's gender or professional background (academic vs. practice) influenced the students' perceptions. The findings from this study suggest that students evaluate professors on professional criteria and the professors' ability to connect classroom experience and theory to actual practice.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A