ERIC Number: EJ1132662
Record Type: Journal
Publication Date: 2017-Mar
Abstractor: As Provided
Reference Count: 26
Assessing Creativity: Creating a Rubric to Effectively Evaluate Mediated Digital Portfolios
Smith, Jeffrey S.
Journalism and Mass Communication Educator, v72 n1 p24-36 Mar 2017
Objectively assessing student creative work in the fields associated with mass media can be problematic. Communicating expectations to students, as well as providing them with a clear yet flexible rubric for evaluation of copywriting, newswriting, audio production, video production, and web-design, requires examination of the relevant student learning outcomes. This article explores the process of rubric design for digital portfolio evaluation, including the areas mentioned, with a goal of finding appropriate measures that will be effective for conveying the expectations for each area to students and providing precise evaluation and feedback for both grading and assessment purposes.
Descriptors: Creativity, Scoring Rubrics, Portfolio Assessment, Portfolios (Background Materials), Electronic Publishing, Mass Media, Journalism Education, College Students, News Writing, Production Techniques, Design
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A