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ERIC Number: EJ1132662
Record Type: Journal
Publication Date: 2017-Mar
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1077-6958
Assessing Creativity: Creating a Rubric to Effectively Evaluate Mediated Digital Portfolios
Smith, Jeffrey S.
Journalism and Mass Communication Educator, v72 n1 p24-36 Mar 2017
Objectively assessing student creative work in the fields associated with mass media can be problematic. Communicating expectations to students, as well as providing them with a clear yet flexible rubric for evaluation of copywriting, newswriting, audio production, video production, and web-design, requires examination of the relevant student learning outcomes. This article explores the process of rubric design for digital portfolio evaluation, including the areas mentioned, with a goal of finding appropriate measures that will be effective for conveying the expectations for each area to students and providing precise evaluation and feedback for both grading and assessment purposes.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A