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ERIC Number: EJ1132008
Record Type: Journal
Publication Date: 2017
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1052-8008
Shaping the Marketers of Tomorrow: An Analysis of 25 Years of Marketing Education Review
Morrison, Stacey A.; Blair, Amanda J.; McMullan, Kylie L.; Flostrand, Andrew
Marketing Education Review, v27 n1 p2-14 2017
This article presents a bibliometric analysis of "Marketing Education Review" from its inception in 1990 until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articles were studied in terms of their authorship, manuscript, and content characteristics. Descriptive statistics provide an overview of the research contribution. The findings show a trend toward coauthorship and longer manuscripts. On the basis of a keyword analysis, articles are related to education institutions, teachers, students and curriculum, which is aligned with the journal's mandate. The conclusion is that "Marketing Education Review" is achieving what it set out to do.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A