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ERIC Number: EJ1131999
Record Type: Journal
Publication Date: 2017
Pages: 12
Abstractor: As Provided
ISSN: ISSN-1052-8008
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences between Qualitative and Quantitative Courses
Eastman, Jacqueline K.; Aviles, Maria; Hanna, Mark D.
Marketing Education Review, v27 n1 p51-62 2017
This study examined the determinants of perceived learning and satisfaction in online courses and the moderating effect of course type. For perceived learning outcomes, those students who perceive a higher level of interaction and those students who are satisfied will report higher levels of learning outcomes. There were significant differences though by course type, with perceived learning outcomes being affected significantly more in qualitative consumer behavior courses by instructor factors and student self-motivation. Student learning style affected student satisfaction significantly more for quantitative business courses, while instructor factors and interaction influenced satisfaction significantly more for qualitative marketing courses.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A