The employment quality of college graduates is a recent topic of heated discussion in China. Given the differences in the talent development goals of academic and vocational institutions and in individual job search approaches, this research compares the differences between the job search approaches and actual employment outcomes of graduates of undergraduate and vocational institutions, and analyzes the correspondence of vocational graduates' job search approaches with their job search outcomes to identify the effect of higher vocational education on employment. Using the proposed methods, this study finds a significant gap in job search approaches between the two types of graduates and that higher vocational education significantly affects employment approaches and outcomes. The job search approaches of vocational graduates also influence their employment outcomes. The study concludes that the employment quality of vocational graduates is not necessarily worse than that of four-year undergraduates. [Translated by Michelle LeSourd.]