Institutions of higher learning carry a burden of inculcating a culture of academic ethical behaviour among students as part of their responsibility to produce citizens of high calibre. In fact, this burden is more expedient and pronounced because of aberrant behaviours such as cheating that can potentially affect institutions' credibility. This paper therefore looks into the prevalent attitude towards cheating among students in a University College in Oman. The research is carried out qualitatively through video recording a testing session and through unstructured interviews in order to gather evidence of cheating and to establish reasons why students cheat. Most importantly, it seeks to address this attitude by advocating the role that English Language Teaching (ELT) plays in dealing with this problem. The main reason behind cheating, which seems to reflect the prevailing socio-cultural dimension, is highlighted and measures to address the attitude are put forward.