ERIC Number: EJ1131307
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Reference Count: 31
Nonresponse Bias in Student Evaluations of Teaching
Bacon, Donald R.; Johnson, Carol J.; Stewart, Kim A.
Marketing Education Review, v26 n2 p93-104 2016
Response rates in student evaluations of teaching (SET) surveys are often low, especially when conducted online. These lower response rates raise the question of nonresponse bias. This article examines a data set comprising student evaluations of 6,754 business courses occurring over an 11-year period to investigate whether response rate is related to SET scores and distributions. The authors found that an increased response rate was associated with lower average SET scores for high-SET teachers, and associated with higher average SET scores for low-SET teachers. Furthermore, the authors found that low response rates are associated with lower variance in SET scores. Implications are discussed.
Descriptors: Student Evaluation of Teacher Performance, Response Rates (Questionnaires), Bias, Business Administration Education, Scores, Marketing, Undergraduate Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A