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ERIC Number: EJ1131303
Record Type: Journal
Publication Date: 2016
Pages: 15
Abstractor: As Provided
Reference Count: 78
ISBN: N/A
ISSN: ISSN-1052-8008
Embracing Your Inner "Guide on the Side": Using Neuroscience to Shift the Focus from Teaching to Learning
Foster, Mary K.; West, Bettina; Bell-Angus, Barbara
Marketing Education Review, v26 n2 p78-92 2016
This article explores the effect of incorporating the precepts of neuroscience in a social constructivist theory of learning on student performance in an introductory course in marketing. The authors delivered the pilot class in a flipped format because it facilitates including the neuroscience considerations of dual coding, working memory, activation of prior knowledge, and practice into the course design. The data indicate that those in the pilot class significantly outperformed those in the traditional 3-hr lecture format class on the comprehensive final examination. The authors conclude that it is paying attention to neuroscience in the design of the pilot course that contributes to the successful performance of the students.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada