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ERIC Number: EJ1131292
Record Type: Journal
Publication Date: 2017
Pages: 16
Abstractor: As Provided
ISSN: ISSN-1539-3100
Integrating User Reviews and Ratings for Enhanced Personalized Searching
Hu, Shuyue; Cai, Yi; Leung, Ho-fung; Huang, Dongping; Yang, Yang
International Journal of Distance Education Technologies, v15 n2 p86-101 Apr-Jun 2017
With the development of e-commerce, websites such as Amazon and eBay have become very popular. Users post reviews of products and rate the helpfulness of reviews on these websites. Reviews written by a user and reviews rated by a user reflect the user's interests and disinterest. Thus, they are very useful for user profiling. In this study, the authors explore users' reviews and ratings of reviews for personalized searching and propose a review-based user profiling method. To satisfy a user's basic information needs, expressed in the form of a query, they also propose a priority-based result ranking strategy. For evaluation, they conduct experiments on a real-life data set. The experimental results show that their method can significantly improve retrieval quality.
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Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A