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ERIC Number: EJ1131285
Record Type: Journal
Publication Date: 2016
Pages: 6
Abstractor: As Provided
Reference Count: 22
ISBN: N/A
ISSN: ISSN-1052-8008
Show, Don't Tell: Using Photographic "Snapsignments" to Advance and Assess Creative Problem Solving
Machin, Jane E.
Marketing Education Review, v26 n1 p8-13 2016
Traditional assignments that aim to develop and evaluate creative problem solving skills are frequently foregone in large marketing classes due to the daunting grading prospect they present. Here, a new assessment method is introduced: the "snapsignment." Through photography, individual projects can be assigned that promote higher order cognitive functions, build creative confidence, and ease the grading grind. Results from the implementation of the technique in an introductory marketing creativity challenge are presented. The benefits for students and faculty are discussed, and adaptations to other marketing assignments are suggested.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A