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ERIC Number: EJ1131284
Record Type: Journal
Publication Date: 2016
Pages: 5
Abstractor: As Provided
ISSN: ISSN-1052-8008
Developing the Perfect Pitch: Creating a Positive First Impression through Social Media
Edmiston, Dawn
Marketing Education Review, v26 n1 p3-7 2016
Too often we take for granted first impressions and how others perceive us, but such perceptions frequently form the basis for personal and professional success. Today, many first impressions are made online through search engine results and social networks. To ensure that students make a positive first impression, this teaching innovation outlines how to develop the "perfect pitch," a 60-second video that highlights a student's personal brand promise and the value a student can contribute to potential employers. This innovation teaches students an effective marketing tactic that can be applied to advance their personal brands as well as professional careers.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Maryland
Grant or Contract Numbers: N/A