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ERIC Number: EJ1131240
Record Type: Journal
Publication Date: 2016
Pages: 6
Abstractor: As Provided
ISSN: ISSN-1052-8008
Experiences with Flipping the Marketing Capstone Course
Scovotti, Carol
Marketing Education Review, v26 n1 p51-56 2016
This article reviews the experiences of a flipped classroom approach in a marketing capstone course. Students completed readings, watched lecture videos, took a quiz, and submitted a short assignment for 10 course modules. While a few minutes were devoted to clarifying confusion from lecture topics, class time was used for experiential-learning activities. Learning was assessed using a pre-/postquiz of basic concepts and feedback from outside reviewers of team presentations. Preliminary results suggest that student learning improved using the flipped approach. However, students have strong, diverse opinions about its value and need training to excel in the flipped environment.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A