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ERIC Number: EJ1131239
Record Type: Journal
Publication Date: 2016
Pages: 6
Abstractor: As Provided
Reference Count: 12
ISBN: N/A
ISSN: ISSN-1052-8008
An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students
Chapman, Joseph; Schetzsle, Stacey; Wahlers, Russell
Marketing Education Review, v26 n1 p45-50 2016
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community organization. The sales project discussed in this article is a fundraising project for Big Brothers Big Sisters.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A