Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while keeping demands on instructor time manageable. This innovation most improves the writing of weaker writers in a class. Combined with a more challenging group writing assignment, it provides a mechanism for improving the writing skill of all class members while fostering an ability to thoughtfully apply marketing concepts to solve unstructured problems.