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ERIC Number: EJ1131227
Record Type: Journal
Publication Date: 2016
Pages: 8
Abstractor: As Provided
ISSN: ISSN-1052-8008
Improving Marketing Students' Writing Skills Using a One-Page Paper
Wright, Newell D.; Larsen, Val
Marketing Education Review, v26 n1 p25-32 2016
Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while keeping demands on instructor time manageable. This innovation most improves the writing of weaker writers in a class. Combined with a more challenging group writing assignment, it provides a mechanism for improving the writing skill of all class members while fostering an ability to thoughtfully apply marketing concepts to solve unstructured problems.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A