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ERIC Number: EJ1131216
Record Type: Journal
Publication Date: 2016
Pages: 17
Abstractor: As Provided
ISSN: ISSN-1052-8008
The Value of Interactive Assignments in the Online Learning Environment
Florenthal, Bela
Marketing Education Review, v26 n3 p154-170 2016
The offerings of Web-based supplemental material for textbooks have been increasingly growing. When deciding to adopt a textbook, instructors examine the added value of the associated supplements, also called "e-learning tools," to enhance students' learning of course concepts. In this study, one such supplement, interactive assignments, is examined from students' perspective. Two steams of literature, information technology and communication, provide the foundation to understanding students' evaluation of the interactive assignments. The results of the study indicate that the motivational theory of uses and gratification contributes significantly to our understanding of students' perceived value of, attitude toward, and satisfaction from completing e-learning assignments. Also contributing to our understanding are the concepts of results demonstrability and conformation of expectation, which have been adopted from the literature related to the technology acceptance model. Implications for publishers and instructors are provided.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A