ERIC Number: EJ1131212
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Reference Count: 2
Outside the Box Teaching Moments: Classroom-Tested Innovations
Whalen, D. Joel; Coker, Kesha K.
Marketing Education Review, v26 n2 p119-123 2016
The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students' attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more. Featured in this article are thumbnail descriptions of 25 teaching innovations presented at the Society for Marketing Advances 2015 Annual Conference. Resources associated with these teaching innovations are available for download at "Marketing Education Review's" Web site, www.marketingeducationreview.com or http://salesleadershipcenter.com/marketing-education-review-teaching-moments.
Descriptors: Marketing, Business Administration Education, Instructional Innovation, Learner Engagement, Demonstrations (Educational), Social Media, Technology Uses in Education, Teaching Methods
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A