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ERIC Number: EJ1130387
Record Type: Journal
Publication Date: 2016
Pages: 15
Abstractor: As Provided
ISSN: EISSN-2202-493X
Country Image and Ideal Destination Choice in Study Abroad: Evidence from the Republic of Korea
Ghazarian, Peter Gregory; Keller, Daniel Ryan
International Education Journal: Comparative Perspectives, v15 n4 p20-34 2016
In a time of growing competition for tertiary education, international students represent an important resource. However, more work is required to detail the factors that influence destination choice in study abroad. Drawing from a representative sample (n = 620) of the adult population over 19 in the Republic of Korea, the present study examined the ideal choice of study abroad destinations for Koreans. The analysis tested for differences in their perceived country image of China, Japan and US and the demographic variables (age, educational attainment and monthly income) of those who selected the European Union, US, or other locations as their ideal primary study choice. ANCOVAs found that only US competence image (p < 0.05) and age (p < 0.01) were significant indicators of destination choice. These results suggest that country image and demographic background are not accurate predictors for destination choice. In fact, individual perceptions may be less important than country-level variables in the initial stages of study abroad destination choice.
Australian and New Zealand Comparative and International Education Society. ANZCIES Secretariat, Curtin University, Box U1987, Perth, WA Australia. Tel: +61-8-9266-7106; Fax: +61-8-9266-3222; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; Japan; United States; South Korea; European Union
Grant or Contract Numbers: N/A