Michael Calver's recent exhortation "Please Don't Aim for a Highly Cited Paper" (AUR, 57(1): pp. 45-49) is welcome and a timely reminder of the problems associated with seeking citations at any cost. While not disagreeing with the concerns he raises we offer another way of looking at citation-seeking; thereby outlining a reconsideration of its purpose. We suggest that citations indirectly help to shape the terrain of a discipline. By providing an analysis of citation data from two key higher education journals, we show how citations are a measure of the "geography" of a discipline, i.e., the networks of influence of key thinkers and the keywords that reveal scholarly interests and practices. This, in turn, provides us with information that is revealing about the nature of disciplines themselves. This paper provides a summary of data from an ongoing research program we are conducting that analyses the citation metrics of key journals in the field. [See: "Please Don't Aim for a Highly Cited Paper", at EJ1053513.]