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ERIC Number: EJ1130329
Record Type: Journal
Publication Date: 2015
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1052-8008
Flipped Classrooms: An Agenda for Innovative Marketing Education in the Digital Era
Green, Teegan
Marketing Education Review, v25 n3 p179-191 2015
Flipped classrooms reverse traditional lecturing because students learn content before class through readings and prerecorded videos, freeing lectures for hands-on activities and discussion. However, there is a dearth of literature in marketing education addressing flipped classrooms. This article fills this void using grounded theory to develop a student-centered framework for implementing flipped classrooms into marketing education. Exploratory videographic analysis of publicly available videos (N = 6) describes experiences of nonmarketing educators who have implemented flipped classrooms. This supports a framework for transitioning flipped classrooms into marketing education. Flipped teaching, learning, and assessment ideas for marketing educators are provided.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A