ERIC Number: EJ1130312
Record Type: Journal
Publication Date: 2015
Abstractor: As Provided
Investigating Teaching Leadership in the Capstone Marketing Course
Facca-Miess, Tina M.
Marketing Education Review, v25 n2 p141-157 2015
Marketing graduates are ultimately expected to perform in managerial roles, yet limited course work is devoted to leadership training for marketing management. In the capstone marketing course, group projects with partner organizations can serve as an opportunity for student leadership development. Marketing students working in groups on experiential-learning projects rated others in their project group on the extent to which selected leadership behaviors were evidenced. Three key leadership constructs surfaced in the peer evaluations: vision, rational communication, and heart. Students exposed to leadership concepts in the capstone marketing course rated their peers higher on leadership skills and performed better on the group project.
Descriptors: College Students, Business Administration Education, Marketing, Leadership Training, Student Leadership, Experiential Learning, Cooperative Learning, Peer Evaluation, Leadership Qualities, Emotional Intelligence, Group Activities, Hypothesis Testing, Strategic Planning, Research Methodology, Factor Analysis, Formative Evaluation, Goodness of Fit, Construct Validity, Multiple Regression Analysis, Correlation, Instructional Effectiveness, Transformational Leadership, Empathy, Self Esteem
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Grant or Contract Numbers: N/A