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ERIC Number: EJ1130299
Record Type: Journal
Publication Date: 2015
Pages: 11
Abstractor: As Provided
ISSN: ISSN-1052-8008
Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education
Alvarez, Cecilia M. O.; Taylor, Kimberly A.; Rauseo, Nancy A.
Marketing Education Review, v25 n3 p233-243 2015
Most undergraduate marketing majors will spend at least some time in a sales role, and employers are requiring greater professionalism and more varied skill sets from their sales hires. In addition, there is an increasing demand for online and higher order learning in sales education. In response, this article proposes that sales courses using structured learning activities can increase critical thinking skills, irrespective of the learning environment. To test these propositions, a pre- and post-test interventional research study was conducted. Results show that students' objective critical thinking scores showed some improvement over a semester for both face-to-face and fully online courses. Moreover, a control group of students did not experience a similar increase in their critical thinking skills.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A