ERIC Number: EJ1130289
Record Type: Journal
Publication Date: 2015
Abstractor: As Provided
Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes
McDonald, Robert E.; Derby, Joseph M.
Marketing Education Review, v25 n1 p21-25 2015
Recruiters seek candidates with certain business skills that are not developed in the typical lecture-based classroom. Instead, active-learning techniques have been shown to be effective in honing these skills. One skill that is particularly important in sales careers is the ability to make a powerful and effective presentation. To help students develop strong presentation skills, two sections of an undergraduate sales management course included an exercise in which students make a presentation using a Pecha Kucha format. Active-learning exercises like this promote both thinking and doing, and improve student engagement. The expectation is that the exercise will not only improve presentation skills, but also content knowledge. The effectiveness of the format is assessed through instructor observation, pre- and postpresentation student surveys, student reflection papers, and examination.
Descriptors: Undergraduate Students, Sales Occupations, Business Administration Education, Active Learning, Public Speaking, Visual Aids, Skill Development, Teaching Methods, Instructional Effectiveness, Observation, Student Surveys, Reflection, Student Evaluation, Assignments, Statistical Analysis, Qualitative Research
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Grant or Contract Numbers: N/A