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ERIC Number: EJ1130272
Record Type: Journal
Publication Date: 2015
Pages: 5
Abstractor: As Provided
ISSN: ISSN-1052-8008
Adding Badging to a Marketing Simulation to Increase Motivation to Learn
Saxton, M. Kim
Marketing Education Review, v25 n1 p53-57 2015
Badging has become a popular tool for obtaining social recognition for personal accomplishments. This innovation describes a way to add badging to a marketing simulation to increase student motivation to achieve the simulation's goals. Assessments indicate that badging both motivates students to perform better and helps explain students' perceived learning in a marketing course that uses a simulation.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A