Peralta's "Operation Call Back": Demonstrating People Power.

Fryer, Thomas W., Jr.; Mitchell, Beverly

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Peer reviewed

ERIC Number: EJ113016

Record Type: Journal

Publication Date: 1975

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Peralta's "Operation Call Back": Demonstrating People Power

Fryer, Thomas W., Jr.; Mitchell, Beverly

Community and Junior College Journal, 45, 6, 19-20, Mar 75

To avoid declining enrollments, Peralta identified 50,000 former students and launched a massive campaign to contact and re-recruit them. This, combined with the mailing of a brochure to all 190,000 local households, posters mounted on the backs of 50 local buses, and other advertising methods led to a second semester enrollment increase of over 1,500 students. (DC)

Descriptors: Enrollment Trends, Public Relations, Publicize, Recruitment, School Community Relationship, Two Year College Students, Two Year Colleges

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